2015年度科学仪器行业最佳网络营销奖:十大入围厂商揭晓
p style="text-indent: 2em "span style="font-family:' 微软雅黑' ,' sans-serif' "近两年,“互联网+”制造业的信号频发,科学仪器企业的网络营销热情高涨。一系列市场活动愈发侧重通过互联网这个载体进行传播。加之移动互联网的普遍化,越来越多的仪器厂商选择通过社媒传播同用户形成积极、良好的互动。/span/pp style="text-indent: 2em "span style="font-family:' 微软雅黑' ,' sans-serif' "仪器信息网为倡导新的营销模式,鼓励并表彰通过互联网积极开拓市场的厂商,特从2011年开始进行“年度最佳网络营销奖”评选。该奖项依托仪器信息网庞大的访问数据和用户基础,依据当年厂商在仪器信息网举行的市场活动、发布的新闻、提供的解决方案、上传的资料,举行的网络会议情况以及用户的参与程度。/span/pp style="text-indent: 2em "span style="font-family:' 微软雅黑' ,' sans-serif' "经过综合计算,评选出10家“年度最佳网络营销厂商”入围名单。最终获奖的3家“年度最佳网络营销厂商”。本奖项将在4月22日a href="http://www.instrument.com.cn/news/20160215/184001.shtml" target="_self" title=""emstrongACCSI 2016科学仪器行业互联网营销峰会/strong/em/a进行揭晓,并举行隆重的颁奖仪式。/span/pp style="text-align: center "strongspan style="font-family:' 微软雅黑' ,' sans-serif' "2015年度科学仪器行业最佳网络营销奖入围名单/span/strong/pp style="text-align: center "span style="font-size: 12px "strongspan style="font-family: 微软雅黑, sans-serif color: gray "(按公司名称首字母排序)/span/strong/span/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH100277/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "岛津企业管理(中国)有限公司/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH100344/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "HORIBA/spanspan style="font-family:' 微软雅黑' ,' sans-serif' "集团科学仪器事业部/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH101405/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "哈希公司/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH100214/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "荷兰帕纳科公司/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH101343/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "济南海能仪器股份有限公司/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH102479/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "崂应——青岛崂山应用技术研究所/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH100311/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "瑞士万通中国有限公司/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH100650/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "赛默飞世尔科技(中国)有限公司/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH102071/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "上海乐枫生物科技有限公司/span/a/pp style="text-align: center "a href="http://www.instrument.com.cn/netshow/SH100322/" target="_self" title=""span style="font-family:' 微软雅黑' ,' sans-serif' "天美(中国)科学仪器有限公司/span/a/pp style="margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: ' Helvetica Neue' , Helvetica, ' Hiragino Sans GB' , ' Microsoft YaHei' , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) "span style="font-family:' 微软雅黑' ,' sans-serif' "移动互联牵引,驱动了“社媒传播”新生主张。微信,成为品牌营销中最重要的信息载体之一。仅去年,多家厂商均在仪器信息网微信公众平台共推活动,例如/spana href="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=206979228& idx=2& sn=6c62cd6cd90fb0b5c013f1c1836a14a4& scene=21#wechat_redirect" target="_blank" data_ue_src="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=206979228& idx=2& sn=6c62cd6cd90fb0b5c013f1c1836a14a4& scene=21#wechat_redirect" style="margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif "span style="font-family:' 微软雅黑' ,' sans-serif' "瑞士万通策划的六一儿童节/span/aspan style="font-family:' 微软雅黑' ,' sans-serif' "微信活动,成功的借助节日的良好气氛,加之微信精准对接仪器受众这一特性,成功吸睛,实力“圈粉”。Thermo及/spana href="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=206774138& idx=2& sn=ab586988686c757332a304d2ce008523& scene=21#wechat_redirect" target="_blank" data_ue_src="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=206774138& idx=2& sn=ab586988686c757332a304d2ce008523& scene=21#wechat_redirect" style="margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif "span style="font-family:' 微软雅黑' ,' sans-serif' "帕纳科的新产品/span/aspan style="font-family:' 微软雅黑' ,' sans-serif' "均是良好的集合了线上专题、微信广告,优化线下宣传,以及网络讲堂的联合推广方式,在各大新产品推广的活动中大放异彩。/span/pp style="margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: ' Helvetica Neue' , Helvetica, ' Hiragino Sans GB' , ' Microsoft YaHei' , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) "span style="font-family:' 微软雅黑' ,' sans-serif' "互联网社媒传播的要点,便是为用户服务为出发点,与用户形成高度互动。/spana href="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=206201068& idx=4& sn=96bba445750404ffa26d62b0d475293a& scene=21#wechat_redirect" target="_blank" data_ue_src="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=206201068& idx=4& sn=96bba445750404ffa26d62b0d475293a& scene=21#wechat_redirect" style="margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif "span style="font-family:' 微软雅黑' ,' sans-serif' "哈希的活动/span/aspan style="font-family:' 微软雅黑' ,' sans-serif' "侧重以用户为中心,不断寻求与自身品牌性质相符用户关注热点。在策划层面善利用热点,借势营销。2015年,也正值/spana href="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=208532310& idx=3& sn=d63f17a4b7fa4784f5979f9e95015384& scene=21#wechat_redirect" target="_blank" data_ue_src="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=208532310& idx=3& sn=d63f17a4b7fa4784f5979f9e95015384& scene=21#wechat_redirect" style="margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% font-family: 微软雅黑, sans-serif line-height: 25.6000003814697px box-sizing: border-box !important word-wrap: break-word !important "span style="font-family:' 微软雅黑' ,' sans-serif' "岛津140周年/span/aspan style="font-family:' 微软雅黑' ,' sans-serif' "之际,“逐梦科学140载,厚积薄发 共创未来”主题网站的搭建,借助仪器论坛等栏目上的优质资源,获得了一大批忠实用户的关注。另外,/spana href="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=204730718& idx=2& sn=493bb6449470418f824cc9768422136a& scene=21#wechat_redirect" target="_blank" data_ue_src="http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& mid=204730718& idx=2& sn=493bb6449470418f824cc9768422136a& scene=21#wechat_redirect" style="margin: 0px padding: 0px color: rgb(96, 127, 166) max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif text-decoration: underline "span style="font-family:' 微软雅黑' ,' sans-serif' "天美的质量万里行/span/aspan style="font-family:' 微软雅黑' ,' sans-serif' "活动更是在业内取得良好口碑,不但强化了在仪器用户心中的信任度与依赖感,更是提升了自身的品牌影响力。/span/pp style="margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: ' Helvetica Neue' , Helvetica, ' Hiragino Sans GB' , ' Microsoft YaHei' , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) "span style="font-family:' 微软雅黑' ,' sans-serif' "线下的活动亦离不开网络的传播与曝光。2015年,Horiba、乐枫策划的一系列线下活动亦均借助了网络的力量,洞察用户需求点,将活动办的有声有色。海能、崂应系国产厂商网络营销的佼佼者。通过在本网上传解决方案的技术营销形式,真切的渗透到用户的日常仪器使用场景中,并通过网上意见反馈不断优化与完善自己的产品。/span/pp style="margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: ' Helvetica Neue' , Helvetica, ' Hiragino Sans GB' , ' Microsoft YaHei' , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) "span style="margin: 0px padding: 0px max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif color: rgb(55, 55, 55) "br//span/ppem style="font-family: 微软雅黑, sans-serif text-indent: 32px white-space: normal "strong点击查看:a href="http://www.instrument.com.cn/news/20160215/184001.shtml" target="_self" title="" style="font-family: 微软雅黑, sans-serif text-indent: 32px white-space: normal "ACCSI 2016科学仪器行业互联网营销峰会/a/strong/em/p