2016纺织检测仪器行业报告
p style=" padding: 0px text-align: center color: rgb(62, 62, 62) line-height: 25.6px clear: both font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif margin-top: 0px margin-bottom: 0px white-space: pre-wrap word-wrap: break-word !important min-height: 1em max-width: 100% box-sizing: border-box !important background-color: rgb(255, 255, 255) " img title=" u=221555742,500194193& amp fm=21& amp gp=0.jpg" src=" http://img1.17img.cn/17img/images/201608/uepic/3f3b78c1-7a07-46dd-b5e3-1252574058c9.jpg" / /p p style=" padding: 0px color: rgb(62, 62, 62) line-height: 25.6px clear: both font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif margin-top: 0px margin-bottom: 0px white-space: pre-wrap word-wrap: break-word !important min-height: 1em max-width: 100% box-sizing: border-box !important background-color: rgb(255, 255, 255) " 标准集团从事于检测仪器近15年,是国内最早从事纺织检测仪器行业的企业之一,对中国纺织仪器行业有着深入的了解,对市场发展及行业的动态把握方面也是时刻关注,经过了2016年大半的数据积累和市场反馈,本文重点为分析我国纺织行业的市场调查数据和未来发展分析。 br style=" margin: 0px padding: 0px word-wrap: break-word !important max-width: 100% box-sizing: border-box !important " / /p p style=" padding: 0px color: rgb(62, 62, 62) line-height: 25.6px clear: both font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif margin-top: 0px margin-bottom: 0px white-space: pre-wrap word-wrap: break-word !important min-height: 1em max-width: 100% box-sizing: border-box !important background-color: rgb(255, 255, 255) " strong style=" margin: 0px padding: 0px word-wrap: break-word !important max-width: 100% box-sizing: border-box !important " 先来看看用户需求方向: /strong /p p img style=" float: left " title=" 1.png" src=" http://img1.17img.cn/17img/images/201608/uepic/e0fc2506-fcc7-4206-a0dc-8471ab1cb6ac.jpg" / /p p & nbsp /p p & nbsp /p p img title=" 2.png" src=" http://img1.17img.cn/17img/images/201608/uepic/6d29b075-cf3a-4fc0-93c9-51fa80f60537.jpg" / /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从上的数据可以看出,纺织仪器行业的消费者关注产品更多的笼统的大类词关键词,纺织仪器、检测仪器、色牢度测试仪器占据前三的流量,说明市场在纺织仪器的需求多偏笼统,用户的选择方向不明确,需要有专业的技术人员做指导和帮助,也验证了仪器仪表行业是一个有专业门槛的行业。 /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 3.png" src=" http://img1.17img.cn/17img/images/201608/uepic/78ea4893-a918-4ab6-b94b-71d41158f9fb.jpg" / span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从整体的访问流量上看,纺织仪器行业的流量从6月份好8月份是呈现逐步增长趋势,自6月份百度调整,广告位展现下降导致了账户数据统计大幅缩水,数据偏差较大,所以从近几个月的数据动态开,行业需求呈现逐渐增加趋势,预示着下半年纺织仪器行业的需求将有效范围回暖趋势。 /span /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 4.png" src=" http://img1.17img.cn/17img/images/201608/uepic/5d8cea09-e283-42b2-aeab-02234caeb2e7.jpg" / span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从用户的搜索关键词可以看出,用户需求点主要大类词上面,如纺织仪器、检测仪器、燃烧测试类和色牢度测试仪需求市场较大,但是同样竞争也很激烈,可以从这方面入手做好市场规划。 /span /span /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 5.png" src=" http://img1.17img.cn/17img/images/201608/uepic/2f5e8787-fb0a-443f-9a9f-0ae071163cab.jpg" / span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从地域需求分析来分析,目前江浙沪和广东是重要的需求市场,占据着纺织仪器行业需求的一半以上,是需要重点拓展的区域。 /span /span /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 6.png" src=" http://img1.17img.cn/17img/images/201608/uepic/477bb77e-cab5-4bd8-827c-1710525233b8.jpg" / span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从访问设备上来看,PC端占绝对主流地位,移动端流量几乎可忽略,时候该行业较为传统,其次行业的从而人员整体平均年龄偏大,对移动设备的敏感度以及使用习惯培养较慢,同时也预示着纺织仪器行业在移动端的投放效果不会太好。 /span /span /span /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 7.png" src=" http://img1.17img.cn/17img/images/201608/uepic/a32286af-1b59-4717-80af-fb6376723c86.jpg" / span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从新老顾客的访问占比来看,纺织仪器行业的持续性需求不强,一般用户的采购周期较长,持续性购买的间隔时间较长,同时也反映出了纺织仪器行业的行业规则,单靠固定的客户群体很那实现较大的增长,需要不断的拓展客户群体。 /span /span /span /span /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 8.png" src=" http://img1.17img.cn/17img/images/201608/uepic/5c3b5ffb-a617-4b89-b6b2-1636f38092d1.jpg" / span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从访客属性上看,纺织仪器行业的男性是主力,女性占比25%左右,年龄分布30-40岁占比70%以上,都是在事业上升期;从学历分析,本科及以上学历占比约50%,属于高学历范围,大专及以上超过80%,属于高知识行业;职业分布 在教育行业、制药、汽车行业从业者占据80%。 /span /span /span /span /span /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 9.png" src=" http://img1.17img.cn/17img/images/201608/uepic/bde318ca-a4b5-4ca3-bce5-8eb7d197900b.jpg" / span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " 从用户的访问忠诚度来讲,访客忠诚度都不高,说明访客的目的性很强,如果搜索的信息不是自己想要的就会立马转跳,不会过多的浪费时间,同时也说明他们平时不关注产品来源,习惯用搜素找东西。 /span /span /span /span /span /span /span /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 10.png" src=" http://img1.17img.cn/17img/images/201608/uepic/552844da-1c84-47e9-a845-8739b50f41db.jpg" / /span /span /span /span /span /span /span /p p style=" padding: 0px color: rgb(62, 62, 62) line-height: 25.6px clear: both font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif margin-top: 0px margin-bottom: 0px white-space: pre-wrap word-wrap: break-word !important min-height: 1em max-width: 100% box-sizing: border-box !important background-color: rgb(255, 255, 255) " 从生活指数分析,纺织仪器行业用户群体,对建材家居、生活服务、求职创业、服饰、房产、财经金融等方面关注较多,说明该行业人群为社会中坚力量,是劳动主力也是消费主力。 br style=" margin: 0px padding: 0px word-wrap: break-word !important max-width: 100% box-sizing: border-box !important " / /p p style=" padding: 0px color: rgb(62, 62, 62) line-height: 25.6px clear: both font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif margin-top: 0px margin-bottom: 0px white-space: pre-wrap word-wrap: break-word !important min-height: 1em max-width: 100% box-sizing: border-box !important background-color: rgb(255, 255, 255) " 都说营销在工作之外,从纺织行业人员的消费属性来看,纺织行业的投放可以多参考在建材家居行业平台和生活服务以及房产和财经行业平台投放测试。 /p p style=" padding: 0px color: rgb(62, 62, 62) line-height: 25.6px clear: both font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif margin-top: 0px margin-bottom: 0px white-space: pre-wrap word-wrap: break-word !important min-height: 1em max-width: 100% box-sizing: border-box !important background-color: rgb(255, 255, 255) " & nbsp /p p style=" padding: 0px color: rgb(62, 62, 62) line-height: 25.6px clear: both font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif margin-top: 0px margin-bottom: 0px white-space: pre-wrap word-wrap: break-word !important min-height: 1em max-width: 100% box-sizing: border-box !important background-color: rgb(255, 255, 255) " 以上从不同角度分析了纺织仪器行业的发展动态和用户群体分析,根据数据预测,2016年下半年纺织仪器行业及仪器仪表行业的发展将会迎来一定的增长空间。 /p p span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " /span /span /span /span /span /span /span br/ /p p style=" text-align: center " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " span style=" color: rgb(62, 62, 62) line-height: 25.6px font-family: & quot Helvetica Neue& quot , Helvetica, & quot Hiragino Sans GB& quot , & quot Microsoft YaHei& quot , Arial, sans-serif white-space: pre-wrap background-color: rgb(255, 255, 255) " img title=" 标准集团1.jpg" src=" http://img1.17img.cn/17img/images/201608/uepic/2539b971-74b6-431f-9fa0-4051f906102c.jpg" / /span /span /p p & nbsp /p