Ourincentive,challenge,mission Doyouknowtheterm“obsolescence”?No?Good! Wewantthatitremainsaforeignwordtoyou–oratleastthatyoudonothavetomaketheexperience.Expertsalreadydebatedserveraltimesaboutthephenomenonofplannedobsolescence.Thatmeansnothingelsethanthepreciselytimeddefectofadevicejustafterthewarrantyperiodisexpired. Whileothersdiscoveredthismethodastheirmarketprinciple,wewouldratheradheretoanoldsignofquality:“MadeinGermany”.DespiteitsoriginalpurposebytheBritishtobrandgoodsfromGermanyaslow-quality,ithasbeentheexactoppositeformanydecades:“MadeinGermany”hasbeenasealofquality!Anditstillshouldbetoday. Thatatleastisouropinion.Oursamplingsystemsandmeasurementdevicesstillworkpreciselyaftermanyyears.WecareforthesupportofthePCsoftwareevenwhentheoperatingsystemofaPCisnolongeravailable. Inotherwords:Weproduce“Devicesforlife”.Ourcustomersareexcitedbythisphilosophy.Andbytheway,weareaswell.